New brand
In development
Socks are the next category we’re working on. The brand is in development, with more to share as the product takes shape.
We create & growconsumer brands.
See our brands
Trigael creates brands for everyday life: what we drink, where we train, how we take care of ourselves. We bring product, design and business experience together. We invest in our brands and stay involved in their daily operation and growth.
Our brands
flaiw
Low-sugar lemonades
Low-sugar lemonades in Blood Orange & Citrus and Ginger & Lemon. For our first drinks brand, we’re working on product development, packaging and launch.
- Development began
- 2025
- Launching
- September 2026
BODYTIME
Private gym
A private gym that you book for yourself. Choose a time online and have the whole space to train in private. We take part in developing the brand and its daily operation.
- Development began
- 2025
- Opened
- March 2026
Shark’s Barber
Barbershops
Barbershops with a distinct character, from the cuts to the interiors. We continue to develop the brand and take part in its day-to-day operation.
- Founded
- 2023
- Status
- Operating
How we work
From an ideato a business.
Each brand takes research, creative work and daily decisions. We use AI in research, creative exploration and operations to consider more possibilities and reduce repetitive work. Our team sets the direction and makes the decisions.
01Research the market
Our research helps us form an informed view of a market and the needs within it. We use that understanding to sharpen an idea and ask whether there is a worthwhile business behind it.
The aim is a better investment decision, with enough context to challenge our own assumptions.
02Test demand
We test the appetite for an idea before committing further to it. We assess what the response means for the product, its customers and the business behind it.
We’re willing to revise an idea or leave it behind. Continuing has to make sense.
03Develop the brand
We give the brand a look and a voice of its own. Our team shapes the creative direction and develops it across visual identity, packaging and communication.
The result has to feel coherent across the product, its packaging, and the experience around it.
04Run the business
Our involvement continues after launch. Daily operation shows us what customers value and what needs improving. We use that experience to develop the product, the service and the brand.
We remain responsible for how the business performs and how it improves over time.
Our own technology, built for our brands.
We develop our own software and AI tools to support work across the portfolio. This shared technology evolves with the needs of our businesses, giving us more time for products, customers and growing the brands.
About Trigael
The next one doesn’t start from zero.
Each brand has its own character and needs. The experience we gain building it stays within Trigael. With each project, we develop our shared knowledge, creative standards, and technology.
A new project can draw on work that already exists. It still deserves its own attention and judgment, but it has more experience behind it. That is the value we see in building and operating the brands together.
What earns our commitment
A reason to choose it.
We’re interested in everyday products and services with something to offer people. The reason to choose them has to hold up in the product and the customer experience as well as the branding.
A business that can last.
We want to understand who a business serves, why people would return, and what it needs to sustain itself. That informs whether we commit more work and capital to it.
Responsibility after launch.
We put our own work and investment behind the brands. That means staying accountable for the product, the customers, and the decisions that come with running the business.
Let’s talk.
Want to work with us? Write to us.
[email protected]